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The Business of Art: Marketing for Artists + Curators

If you are expressing your creative voice, it is probably because you are a creative person at heart… and not a business or marketing expert. The valuable truth is that successful artists & curators need to exercise both business and marketing strategies as much as creative expression to thrive professionally. 

Spend an afternoon with Marta Staudinger, owner of Latela Art + Curatorial Consulting Firm and Latela Art Gallery. As an art professional who has exhibited more than 250 local artists in the past four years as well as a practicing artist, Marta has experience from both sides of the creative and business fences to provide an insider view on how sustainable growth in the world of art formulates.

In this workshop you’ll learn:

- How to brainstorm your brand/mission as a creative

- How to build your creative portfolio

- How to identify your market, understand your target audience & market your work 

- How to determine your price/worth

- How to assess the pros and cons (& confidence + monetary factors) of where you stand between hobbyist and full-time creative professional

- How to implement essential marketing strategies to cut your logistical time in half so you may work smarter

This workshop is ideal for emerging artists & curators, and also appropriate for anyone who is in the first 3-4 years of a creative career, contemplating rebranding or contemplating making their passion project a full-time lifestyle.

You’ll leave this workshop with action steps to increase your client volume and feel confident with the business reality of your creative life.

Tickets: $55 | $95 for two

SIGN UP HERE

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About your host

Marta Staudinger has worked in multiple fine art capacities over the last decade as an Independent Curator and Artist, but also as an Art Professional in some of the most prominent art historical institutions including the National Bargello Museum in Florence Italy, the Antoni Tàpies Foundation in Barcelona, Spain, the Art Museum of the Americas and the National Gallery of Art in Washington, DC. Throughout her time working in institutions, she has maintained an artist practice, which has included apprenticing with professional painters and expressing her creative voice with the multiple cultures in which she has lived. 

In 2014, Marta founded the Latela Art & Curatorial Lifestyle Boutique which provides art consultation to private collectors and commercial clients in the Washington DC region.

In 2015, she opened the Latela Art Gallery, a multi-purpose space which serves as a curatorial office and client meeting space, artist studio and is also regularly activated for art exhibitions. The gallery has been voted Best Commercial Art Gallery in Washington DC in consecutively since its opening in 2016, 2017 & 2018.

Earlier Event: January 30
TLC Drawing Night: FLOWERS Edition
Later Event: January 31
Gather: A Meditation Ceremony